Brand Identity: Logo Treatment

Our brand is an important asset to the employees, customers and greater oceanographic community as a whole. We communicate our brand identity by presenting an engaging and consistent graphic and editorial identity. This approach is essential to establishing a strong brand presence that also helps differentiate us from our peers and position us in a highly competitive market.

The unified identity system outlined in this document is for use by all segments of the company, as well as advertising publications and other marketing partners who produce materials for Sea-Bird Scientific (such as clothing apparell, trade show booths, or digital assets). This provides a framework that promotes consistency in our outreach efforts and outlines the standards for use of our visual symbols and editorial style. This includes the Sea-Bird Scientific logo, logo use in general, colour palette, fonts and alternative use in photography overlays.

It is imperative we adhere to these standards online and in print throughout our departments, programs, seminars and public displays.

By using these standards, you help us visually define Sea-Bird Scientific in a strong, consistent manner that will be instantly recognizable. These efforts support and complement the company, as well as the quality of our products, sales, research and service.

Questions or request for artwork may be sent to news@seabird.com.

 

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